Chapter 548
Translator: Lan Editor: Efydatia
The jewellery was actually well-received by Chinese high-end customers . It was originally only available for purchase in Hong Kong, but then it also became available on the mainland . The most wonderful thing about the collection was that it included silver pieces that cost no more than 500 dollars .
For young people with good taste that wanted to satisfy their materialistic needs, the Tiffany silver collection, with its fine design and good quality, was the best choice .
Before the meeting on the sales statistics in Asia, the president of the Asian-Pacific Area was over the moon . One month ago, he had been to Shanghai to cut the ribbon of the headquarters along with some local associations and government officials . Now he was returning to America to try to explain those strange sales to all the board members .
It was indeed very strange .
In just one month, the sales volume in China and Hong Kong had reached an impressive 30 million dollars, which was 70% of the total sales in Asia and 18% of the total sales all over the world .
This shocked the Americans, who had spent a long time trying to expand their business in Asia . They called the president of the Asian-Pacific Area back immediately .
"The sales of customized and limited edition jewellery are increasing rapidly . "
"The low-end silver collection has had a huge amount of sales . Some of the most popular classic designs have already gone out of stock . "
"Average-priced jewellery has not been welcomed by the Chinese . We don't have an advantage in the middle-aged and older target groups . "
"In China, silver has no value compared to gold . According to traditional consumption concepts, people believe that silver shouldn’t cost this much . "
The senior Tiffany executives finally realized what problems they were facing . China was a developing, rising country with a strong consumption potential in the high-end market . Young people in that country were inclined to accept novelty .
The PR department was concerned about its line of business . "By the way, Qin Guan is our global ambassador for the men’s collection . How are the sales going?"
The president was glad to answer that question . "I’ll ask the global supplying department for help . The collection is already out of stock in China in all 16 stores!"
Everyone rubbed their hands, eager to go all out in China .
On the main street of Chang’an Avenue the traffic was terrible . The only entertainment for the drivers stuck in the traffic jam were the giant posters hanging outside the shopping malls .
Qin Guan's posters were the most distinct . Thanks to Tiffany’s large investment, his face occupied the whole building of the Wangfujing Department Store . He was wearing a black suit, his silver sleeve buttons and the card holder in his chest pocket attracting the public’s attention .
If one was interested in the jewellery set, they could drive directly into the underground parking area of the store . The women could buy one for their husbands .
The controversial Chinese actor caused a riot of a spectacular scale .
In the same old 798 warehouse, the indie film directors had acquired an untranslated copy of Qin Guan’s film .
The 21-inch TV added heat to the scorching summer night . Everyone remained silent till the end of the film .
"F*ck! That film could get an award at Cannes!"
"Is absurd black humor in the scope of indie films?"
"The cinematography was mediocre . "
Two jacks of a trade could never agree . After some angry comments, everyone fell silent again .
"He is a really good actor though…" somebody murmured to himself in the quiet, lonely night .
"Yes, he saved the film . "
"His face went well with the whole film . "
Everyone nodded together . "I wonder why it did . . . "
They all fell into deep thought . Lost in their extreme pursuit of reality, they had ignored the actor’s potential . The keen foreign directors hadn't paid attention to his face though . They had focused on his nature and inner gifts instead .
"Did you watch ‘Blind Shaft’? He couldn’t have acted in that film . "
"You are too narrow-minded . The dark makeup of the miners would have let the audience focus on his emotional performance . Who would care about his face?"
Everyone fell silent again .
"When will he return to China?"
"Soon, I think . During his speech at Cannes, he said that indie films would be his priority . "
"Aha!"
"We are thinking of the same thing, right?"
"We can set up a trap for him together!"
"Sure! He is our brother . We have to do it!"
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