It was an indie film with a limited budget . Indie films such as Qin Guan's films "Lost Smile" and "Confessions Of A Dangerous Mind" were usually accepted by the masses . Some people loved them, while others didn't .
However, a blockbuster movie that wasn't accepted by the majority of the public violated the principles of commercial movies . Failure did not just entail bad consequences for the producers, but also for the audience who had spent money in order to watch the film .
Some directors believed that commercial movies did not use high-end technology . They were just created to entertain the audience . Those days, people were under great pressure due to the fast pace of their jobs . They just wanted to release some of that pressure by watching a movie, so they chose commercial films with the intent to laugh or cry their hearts out .
That was why that film was so ambiguous . Ordinary audiences were cursing about their wasted money, while professional critics remained silent, waiting for other people to comment first . They were too afraid of appearing confused .
Amid that strange silence and angry curses, it was Chen Hong who attracted the public's attention again .
She stated openly that in a country without a well-educated population, the audience would need at least five years to understand the film's message .
Her statement caused an uproar .
After a lot of negative media coverage, a soldier named Hu Ge made a short film that made fun of the entertainment circle . It was called "Massacre Caused By A Steamed Bun" and it lasted only 19 minutes . As soon as it was uploaded online, it went viral all over the country .
"Look! It's so interesting!"
Cong Nianwei showed Qin Guan the film .
At the beginning of the short film, Hu Ge declared that the film only expressed his personal opinions . What a smart guy!
He was good at editing and making jokes . The short film was bright and funny, which impressed the audience a lot .
Soon, Hu became famous thanks to the film, which irritated Chen Kaige .
Chen was the first director to get angry at internet users . His wife was much angrier than he was though . As a result, Hu Ge received a lawsuit not long thereafter .
The couple asked Hu to apologize publicly for violating copyright laws . Everyone was shocked . Hu had just voiced what they thought in a special way .
After many years, Chen Hong's image as the beautiful princess from "Daming Palace" collapsed . Eventually, the comedy turned into a farce . Qin Guan couldn't help but sigh when he heard the news . That year, those two famous directors ruined big-budget films in China .
Thanks to that terrible beginning, all domestic film producers and directors entered an armed race . Investments increased and casting lists became longer, but the quality of the films was still deteriorating .
It would take a long time for them to adjust in the future . At the time, the public was not that tolerable with bad movies . "The Promise" suffered a crushing defeat . Despite its investment of 300 million yuan, it failed to earn even 30 million back .
The film destroyed Chen's reputation . Now everyone thought that he was outdated . That was the cruel reality of being a director . One had to make up for a failure by directing several good films .
This was good news for Zhang Yimou though .
"When will your film be in theaters?" Cong Nianwei asked Qin Guan as she wrapped a quilt around herself .
"Probably in November . "
"Why? Jiang Wen's film was finished first . Why has it taken so long?"
"The film has to be approved by the SARFT first, you know . "
It was mandatory to send a film to the SARFT for classification before screening it in China or submitting it at a foreign film festival . Otherwise, it would be considered an underground film .
As a result, Jiang Wen had to go through that process like a good boy . He had also avoided the favorite auction calendar of Hollywood big shots .
He was in no rush . His aim was the Venice Film Festival next year . A spot there was enough for him .
After his explanation, Cong Nianwei fell asleep . Qin Guan kissed her forehead and uttered the most tender words in the world .
"Sweet dreams!"
Home was the best cradle in the world .
After all that chaos, Qin Guan couldn't spend any leisure time at home anymore . In 2008, premieres became more and more important for the publicity of a film . This was the first time he was invited to a premiere, despite the fact that he had participated in so many films in the past .
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