Chapter 408
Probably because they wanted to compete with 'Stupid', 'Devil Shooter' decided to use the same marketing tactic as Hai Rui and host pre-screenings on the same day but at a different theatre chain . They tried to latch onto Hai Rui so they could use them as a stepping stone to improve their own reputation and status in the domestic market .
After all, it wasn't everyday that Hai Rui would release a rubbish film!
"Which agency produced 'Devil Shooter'? How could they be so shameless?" Long Jie phoned Tangning on the eve of 'Stupid's' first pre-screening . Of course, she had always been a straightforward person, so under these circumstances, she would not be satisfied until she completely spoke her mind .
"I heard it was produced by a real estate tycoon," Tangning laughed .
"Although I'm not familiar with how the film industry works, Lu Che told me 'Stupid' is in a worrying situation . The attendance numbers may be used by others to humiliate Hai Rui . Is it really that bad?"
"I can only say that this will be a tough battle," Tangning replied in seriousness .
If it was an issue concerning the fashion industry, she would be able to explain the situation in detail . But when it came to the film industry, she was practically an outsider who didn't understand how it worked .
"I don't care . I'm going to take all my friends and family to go watch it," Long Jie exclaimed .
"Aren't we already all your family and friends?" Tangning pointed out without holding back .
Long Jie did not say another word regarding the matter . She simply told Tangning not to worry or feel anxious, otherwise, she would fall into her enemy's trap .
"You're the one that's being anxious," Tangning replied helplessly .
. . .
Meanwhile, in the office of Hai Rui's CEO .
Fang Yu was sitting opposite Mo Ting . His expression was casual and relaxed with a hint of amusement . Especially when he thought of 'Devil Shooter's' disgusting marketing tactics, he couldn't control his lips from curving upwards .
"I'm moved by the way they've helped us promote our film . . . "
"What are the shareholders' thoughts?" Mo Ting asked without lifting his head .
"The shareholders aren't worried . They've figured the other party are pretty much digging their own graves," Fang Yu replied leisurely .
The longer he stayed in Hai Rui, the more he appreciated a challenge . And the more he enjoyed working with projects like 'Stupid' that required them to put up a fight; not projects that were full of glitz and glamour with no drama .
Projects like that were too easy for him . Of course, if even he felt they were too easy, then to Mo Ting, they were nothing .
This was why, even though the public had already given 'Stupid' a death sentence, the two men in the office were still as calm as ever .
If someone insisted on comparing themselves with 'Stupid', they could compare all they wanted . . .
In the end, the last one left laughing was still to be determined .
"After tomorrow's pre-screening, organize another two pre-screening events of the same scale . Let's see the attendance numbers then," Mo Ting instructed calmly .
"Should we notify 'Devil Shooter' of the other two times?"
"No need . . . I'm sure they will only be brave enough to do one pre-screening," Mo Ting replied confidently . "Their storyline is a mess . "
Their rival was indeed good at real estate . . .
But, they knew nothing about the film market .
Films that were brave enough to hold pre-screenings were films that were confident about word of mouth . But, their rival obviously had no self-awareness of the quality of their film . Or perhaps, they were overly confident in their fans .
"OK, I will contact some of the top theatre chains . "
The reason Mo Ting managed to rule over the entertainment industry for so many years was never dependent on luck . It was instead based on a strategy to appear like everything was luck .
The more tricky his enemies tried to be, the more excited he felt . After all, men often enjoyed displaying their power and making their enemies feel helpless .
The next day . . .
The pre-screening for the two films commenced at the same time at different theatres . Because of the hype around 'Devil Shooter', their tickets were in high demand and rare to get one's hands on . As a result, their attendance numbers were very high .
The industry had high hopes for the film because of the hype around it . Even if the storyline wasn't great, it didn't matter as long as fans were willing to pay . . .
On the other hand, the attendance numbers for 'Stupid' were quite average . But, no one knew, amongst the attendees, Mo Ting had invited some top class critics, film experts as well as representatives from film fan groups . These people's opinions were well-trusted .
So, after their first pre-screening, 'Devil Shooter' walked away with $10 million in ticket sales; almost double of what 'Stupid' received . But, the reviews slowly highlighted the difference in quality of the two films .
Some reviews wildly praised that the actors were extremely good looking and the storyline was exciting . These reviewers were obviously fans .
Meanwhile, film fans complained about the film to the point where they had nothing positive to say about it .
"A real estate tycoon's investment indeed can not be trusted . Even though he spent hundreds of millions, it could not save the movie from a lousy storyline . "
"Wow! Xiangxiang was so hot in the film! Those that say the film wasn't good, must be blind . "
"This film was so painful to watch . Even if I like a particular actor, I will never expose my eyes to such torture again . "
On the contrary, 'Stupid' started off not attracting much attention since everyone was focused on the reviews for 'Devil Shooter' . But, quickly, the reviews of trusted sources began to stand out .
The first thing one of the famous verified personalities on social media did after watching 'Stupid', was vouch for Tangning .
He wrote an entire post titled, 'Tangning alone is enough to beat down next door!' As soon as the post went up, it triggered a wave of responses .
Since their rivals knew how to utilize Hai Rui's influence, Hai Rui also knew how to turn things around and utilize the popularity of their actors .
This verified personality had a lot of influence in the film industry .
This was the reason why Mo Ting insisted on inviting him to the pre-screening even though he had low expectations for 'Stupid' and Tangning . . .
However, after sitting in the theatre for 2 hours, he found himself walking out completely speechless .
He was so pleasantly surprised that he had an immediate urge to write down his opinion . Of course, he resisted until he finished watching the other films he had been invited to for the day . But, even as the day ended, the only thoughts he had in his mind, revolved around 'Stupid' . . .
"5 reasons to vouch for Tangning . "
After reading the post a so-called 'insider' had previously posted to criticize 'Stupid', the verified personality wrote a completely opposing post .
His 5 reasons all boiled down to one .
It was simple . Tangning went from being a model to an actress, but her acting was miles better than the 'professionals' in the other film!
Attached to the post were a few pictures of scenes from the movie that included Tangning .
A post from an unknown source VS a post from a trusted film critic . The latter was definitely more influential . . .
With the public's curiosity towards Tangning piqued, the hype around 'Stupid' also increased quite dramatically . Hai Rui's first step was steady . It was so steady that 'Devil Shooter' started to worry .
But, they told themselves not to worry . The true results would be revealed after their official release .
No matter what the results were for the pre-screening, 'Devil Shooter' would definitely be screened much more often than 'Stupid' . This was something predetermined by the market .
But, when President Mo was involved - nothing was definite . . .
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