Chapter 1245
Chapter 1245: We're only the porters of nature!
Translator: Legge Editor: Legge
The trend in the market for bottled water in recent days could only be described as ever-changing . At times, Family Spring's sales experienced a surge; at other times, Tianxi was pushing aggressively in the market . The two brands were going all out for their television commercials while fighting each other for the market share . It was like a close swordfight with sparks flying all around!
The common folk had headaches .
"Which one should I buy?"
"Both of them seem to be pretty good . "
"Their commercials are being played all over the place . "
"I still prefer Tianxi . It's cleaner since it goes through so many levels of processing!"
"Are you saying that Family Spring's water isn't clean?"
"It's not as clean as Tianxi's water . "
"But Family Spring's water has a sweetness to it . "
"They added sugar in it . "
"Pfft, previous poster, please don't make me laugh . "
"Zhang Ye and Jiang Hanwei are once again on opposing sides . "
"Ah, I've only just realized it now that you mention it!"
"Those two have been fighting way before this . At Xiaodong's birthday party, Zhang Ye even crashed into his car on purpose . I even heard that Jiang Hanwei was chased away by Zhang Ye's female agent at the party? I wonder if that was true . Then, on King of Masked Singers, when Jiang Hanwei appeared on the show to support Flowing Time, he clashed with Zhang Ye again . And now these two foes have met again . Is there a clash in their eight characters of birth? They keep ending up going against each other wherever they go? This time, they've been matched up in the ads that they star in!"
"Hahaha . "
The people were only here to enjoy the show .
It was the industry insiders who really knew what sort of a level this contest was at . It was a matchup between Zhang Ye and Li Xiaoxiao, a competition between Family Spring and Tianxi Purified Water, and also a challenge between mineral water and purified water! Whoever was the number one person in the advertising industry would be revealed very soon!
At Tianxi's headquarters .
In the advertising department's office .
Li Xiaoxiao was seated, looking as confident as could be .
"Director Li, that was amazing!"
"The sales for yesterday have been released . They've increased by 20%!"
"We're gonna catch up to Family Spring soon!"
"With you here, everyone's feeling much more confident!"
"You're the true number one person in the advertising field! That's for sure!"
"Yeah, what is Zhang Ye anyway? He's just a broadcast host who hasn't learned anything about advertising, so how can he possibly compare to a trained professional like you!"
Everyone was in a good mood .
Li Xiaoxiao said calmly, "Don't be happy too early . Family Spring might still have some tricks up their sleeves . If they increase the promotion of their public welfare activities, or if they increase the donation amount per bottle, we will use plan A to handle them . If they emphasize promoting the 'sweetness' of their water, we will execute plan B in response…"
There were four plans in total!
To handle every possibility they had worked out!
Li Xiaoxiao was very meticulous . Otherwise, she couldn't possibly be sitting in her current position . She had thought of everything that the opponent might try, then drew up plans to respond to each of them .
She was now waiting . She was waiting for Zhang Ye to make his move!
The advertising field was also waiting . They were waiting for the curtains of this grand battle to raise!
Jiang Hanwei also started updating his Weibo more frequently with promotional posts of him giving out Tianxi Purified Water to his celebrity friends!
…
The next day .
The sun was shining brightly .
The day was a peaceful one .
At 10 AM sharp, Family Spring started their commercial run on the television stations .
No one had expected that an advertisement that would soon be written into the annals of the advertising industry would appear so suddenly!
Quite a few industry insiders had gathered around anxiously to watch!
"It's here!"
"The new commercial is here!"
"Zhang Ye has made his move!"
"Quick, come and watch, it's beginning!"
"Let's see what he can come up with . "
"I reckon there's nothing he can do . "
The advertising field was watching .
The public was watching .
The people from the other brand name companies were also watching .
The commercial had changed!
In a valley .
In the woods .
There was a creek .
Ethereal music played .
Zhang Ye's voice slowly drifted out of the television .
"Water is the source of life .
"The quality of water dictates the quality of life .
"We don't produce water . We're only the porters of nature!"
The advertisement ended .
It was just a short 15-second spot .
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