Chapter 574
Chapter 574: Gift of Congratulations
Translator: Nyoi-Bo Studio Editor: Nyoi-Bo Studio
Xie Tao was not particularly talkative, but because he'd known Zhang Zian since childhood and they were pretty familiar with each other, they could easily speak their mind . After stating a topic, he could go on continuously, mostly about complaining how hard it was to do business .
Most of his complaints were common challenges faced by small business owners, such as restocking pressures, low funding turnovers, rapidly changing trends and fashions, picky customers, online business-crushing stores, increasing sanitation fees from Grandma Gu, etc . These were nothing new . But Zhang Zian had faced all these problems before, and his were even worse . The difference was that Zhang Zian persevered through them, but Xie Tao was filled with negative energy and complained all the time .
They'd known each other since childhood, and had went down different paths after growing up, which had made them less close . Zhang Zian acknowledged his complaints, but he didn't agree with his attitude . He didn't say anything back, and just listened and occasionally commented .
As they talked, Xie Tao suddenly realized that he was doing most of the talking, which made him seem impolite . He abruptly changed the topic and smiled . "I'll stop talking about myself . How are you doing? I passed by your pet shop this morning, and your business seems fine . A few people were looking at pets in the store, and most them were young girls . "
Zhang Zian smiled as well . "Brother Tao, didn't you watch the news from a few months ago? There was a picture going viral on Wechat Moments . An online business website published a PPT on consumers' investment and market value . In terms of market value, it was young girls>kids>young women>elders>dog>men . Then somebody online added 'cat' in front of young girls, which made it cats> young girls>kids>young women>elders>dog>men . . . "
It was better to spend money on dogs over men, and cats over women . This was a sound conclusion .
"Ha! Yes, yes, I've seen this! You just reminded me of it!" Xie Tao tapped his head as if he was having a sudden epiphany . "I get it . You mean that it's harder to make money from men than from young girls? It's true . You gotta find the right business targets! I'm not good at this . I'm not business material . I'm afraid that the shop that my parents left me is going to collapse under my managment . "
Zhang Zian gave him some suggestions . "Brother Tao, how about getting more women's shoes? And reading some women's fashion magazines to pick up on trends . Maybe that'll work . "
Although he came to take over the shop, they were old acquaintances and had grew up together . He still wanted to help Xie Tao out if he could . Even if he couldn't take over his store, he could always try his luck with another one .
After hearing this, Xie Tao waved his hands and smiled bitterly . "Zian, I appreciate your good intentions, but no, I'm done with it . I'm not good at this, and I don't have the skills for sales . I always let the customers shop around by themselves, and I'll only look for their size for them if they feel like trying it on . If customers ask me what material the sole and the upper part is, all I know is the most basic cloth, leather, rubber, and mesh . I can't answer anything else . "
Zhang Zian secretly shook his head . No wonder the business was declining, from the way Xie Tao was doing business . He himself didn't know much about pets in the beginning, but he'd bought lots of books to cram with, so that he could answer the customer's difficult questions . Fina could teach kittens to dance, but not all customers came in to buy dancing kittens . Like the girl Vivi, if he never learned from his studying that Siberian Forest cats were non-allergenic, he would have missed a good sale .
"Well, you can keep learning more about it," he continued to persuade him .
Xie Tao shook his head . "I don't have the time, nor the focus to read . I'm not like you . I never enjoyed reading since I was a kid, and it gives me headaches . It's over . I don't want to continue anyways . After finding a way to sell all the shoes I have in stock, I'll head home for the Spring Festival with my wife and kid . "
Zhang Zian's heart was pained, and he asked, "Brother Tao, what are you going to do with your store?"
Xie Tao was silent for a while, and answered without much certainty . "I'll sell it if I can . If not, I'll rent it out . Even renting is a source of income, and will be better than how things are going on now . I'm just wasting my energy here . "
Zhang Zian hesitated for a moment and finally asked, "Brother Tao, I'm curious . How much are you planning to sell it for?"
Xie Tao was stunned . "What? You want to sell yours too? Your shop is doing pretty well . Why are you selling it?"
He'd clearly misunderstood Zhang Zian's question .
"No, I'm not . Actually, I'm planning on expanding . I'll buy it if your price is decent . " Zhang Zian answered honestly and then watched Xie Tao's face nervously . They were store neighbors, right next to the other . One was doing badly and was forced to close, while the other was doing well and needed to expand . Their drastic differences could easily lead Xie Tao to aversion and resistance .
Xie Tao's face remained still . Just as Zhang Zian was beginning to worry, the other suddenly laughed in relief . "That's great! I was just about to advertise it to a real estate broker . If you want to buy it, it'll save me a huge broker fee . It works out for both of us . "
Zhang Zian heard his sincerity, and didn't think he seemed jealous at all . He asked in relief, "Brother Tao, don't you think that it's a pity to sell the store though?"
"Not at all . How could it be? People have to change to survive . I'm not a nostalgic person . Why would I keep enduring through this if I know that I'm not the right person for business? Don't you agree?" Xie Tao continued on with ease . "I'm needed more by my kid and wife . After selling the store, I'll buy a bigger house for them, and I won't live in Binhai City anymore . Maybe I'll come back for a drink with you, sometimes in the future . "
No Comments Yet
Post a new comment
Register or Login