Chapter 1242
Chapter 1242: Attack of the advertisements!
Translator: Legge Editor: Legge
On this morning .
The alarm was buzzing .
Zhang Ye climbed up from bed and shouted outside his room .
"Mom, turn on the television . "
"Why?"
"It's broadcasting soon . "
"What? It's today?"
"That's right . "
"For which brand?"
"The mineral water brand . "
His parents were watching the TV in anticipation .
After the morning news, Zhang Ye's first commercial played .
This was a commercial for one of his many endorsement deals . It was one of the last ones that they had taken but took the shortest time to produce . The mineral water company's commercial spots had been scheduled long ago, so they just needed to deliver the final product for broadcast . As such, this was the first commercial to get released . This was still a pretty good time slot as there were people who had just woken up and turned on their televisions, while some others might be packing their children's bags to get ready for school, and others who watched the news while eating breakfast . After the news broadcast, the image onscreen switched to the commercial . When everyone saw Zhang Ye on television, many of them were slightly taken aback .
It opened on a classroom, and Zhang Ye was teaching a class . He was writing on the blackboard when a mischievous student sneakily opened a water bottle under the desk to have a drink of water . The squeaking of the plastic cap made Zhang Ye very angry and he chided the student . But after the class was over, Zhang Ye unexpectedly took out a bottle of the same mineral water, looking like he couldn't wait to drink it .
An advertising message appeared .
" Family Spring 1 , a rather sweet thing . "
The advertisement ended .
Then the next commercial played .
His mother was stunned .
His father was dumbfounded .
Zhang Ye said with a grin, "Dad, Mom, what do you think?"
His mother pointed at the television . "Was that it?"
"Yeah . " Zhang Ye said, pleased with himself, "It's quite good, isn't it?"
His mother was floored and said, "What crap is this?"
His father smacked his lips . "Family Spring's mineral water is a well-known brand . I've drank it too, but how is it sweet?" His expression then changed as he looked at his son and said, "Did you add sugar to it?"
Zhang Ye was floored!
What the!
Why would I add sugar to it!
Whatever, I really can't communicate with you two!
At the same time, two of the largest online video hosting sites in the industry started pushing out the Family Spring commercial . As long as anyone played the movies or videos on their website, there would be 30-60 seconds of unskippable video ads that were pre-rolled, with the first ad being the Family Spring commercial that lasted for 15 seconds . The television stations also repeated showings of the commercial at 8 AM, 10 AM, 12 PM, and at intervals of every two hours!
The commercial had been rolled out!
The volume at which it was played during the first day was extremely high!
The people of the advertising industry all had their attention on it, as did the competitors in the bottled water industry .
Zhang Ye was already one of the legendary figures of the advertising world . Not mentioning the few public service announcements he produced, just talking about the Brain Gold commercial alone, it was a real miracle . His commercial had launched a near-dead health supplements supplier into a leading corporation with the largest share of the health supplements market . Simply calling it a miracle of the Chinese advertising industry would be an understatement, since it was actually much greater than a miracle . And with this halo, Zhang Ye could command a much higher endorsement fee than his market value, which allowed him to fight the Heavenly Kings and Queens for the endorsements!
Now that he had come up with a new advertisement?
Who wouldn't want to gather around to analyze it!
As such, those people from the advertising industry and field of marketing all rushed over to watch it . But when they saw the commercial, they were all somewhat speechless . Their reactions were just like how Zhang Ye's mother had reacted!
What?
Was that it?
It was that simple a tagline?
What about that brainwashing technique that you used in your Brain Gold commercials? Where has that gone? What kind of a commercial is this? Isn't this just a normal TV commercial?
Some people were feeling disappointed .
Some people rewatched it over a dozen times .
But there was no sense of shock!
It was not amazing!
For a commercial like that, they could easily write ten such advertising proposals within a minute!
Some discussions were going around on Weibo .
"It's Zhang Ye's new ad!"
"Have you guys watched it?"
"I saw it this morning!"
"A rather sweet thing? Bullshit! It's not sweet at all!"
"Hahaha, yeah, I purposely went out to buy a bottle to try it just now and didn't find it sweet . "
"How is it not sweet? I found it to be somewhat sweet after I had a sip of it . "
"Yeah, I bought a bottle too and found it to be a little sweet as well . "
"Get lost! Where on earth can you find bottled water that is sweet! That's juice!"
"Taste it carefully, it's actually sweet!"
It was originally a random thread but nearly turned into a fight . No one could have expected that when a poll was posted the two groups of people would get locked in a fierce struggle over whether Family Spring's bottled water was really sweet or not . The poll results also surprised a lot of people as 30% of the voters said that Family Spring's bottled water was actually rather sweet . In fact, it really did seem that it was slightly different from the other brands of bottled water . And just like that, this advertisement went viral!
…
At a small supermarket in Beijing .
A couple were on their day off today and had come out to the supermarket to do some shopping .
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