That night.
The program team of Rise to the Dance called a press conference.
At the press conference, large publicity posters were put up all over the venue. Promotional catchphrases and posters could be seen everywhere as the organizers and related staff members of the program team were in attendance, including Huo Dongfang, Fan Wenli, Shen Lili, who were the big name guest coaches. They all sat with Executive Director Xu Yipeng and Assistant Director-cum-host, Chen Ye, at a row of tables behind the stage, facing over 40 reporters of the media from the newspapers and the television stations.
The promotional video was played at the beginning of the press conference.
Then, Xu Yipeng, Chen Ye, and the three guest coaches shared some anecdotes of this afternoon's recording.
Finally, it was time for the question and answer session for the reporters.
A male reporter raised his hand and asked, "Director Xu, Rise to the Dance has already moved into the recording phase now and everyone is very concerned about the broadcast date."
Xu Yipeng answered, "The date has already been set for Friday, December 10th at 8 PM. Everyone, please look forward to it then."
A female reporter asked, "Sect Leader Huo, you've been involved in filming for the past two years and have hardly appeared in any variety shows at all. Regarding your participation in Rise to the Dance this time, what are your thoughts about this talent show? How do you feel after today's first recording of the show?"
Huo Dongfang smiled and answered, "If I have to describe it, then it has to be with the word 'surprised.' I won't be revealing the details of today's recording for now, so everyone can find out what I mean on December 10th. I believe you'll also be surprised by it. Oh right, there's also a scene of me battling it out on the dance floor with Teacher Wenli. That's a must-see."
Fan Wenli also grinned at that.
At the beginning, the questions were all the usual ones, but at some point in time, the pulse of the press conference changed.
A random reporter suddenly asked, "According to an anonymous source, the production phase of Rise to the Dance hasn't been smooth at all. There were many issues that happened since the beginning, like problems with the venue, and an incident where the staff made a mistake and caused a mishap while setting up the stage. What I am trying to ask is: Ever since Teacher Zhang Ye left Central TV Department 1, has that greatly affected everyone? If it were Zhang Ye serving as the program's producer and director, the production phase would probably have gone much smoother, right?"
Chen Ye frowned.
Shen Lili also looked quite uncomfortable with the question.
What were they driving at? Did you mean that without Zhang Ye we couldn't make the show?
Actually, that reporter's question wasn't unreasonable as the show was really hampered by a lot of oversight and problems. Xu Yipeng and Chen Ye, as well as most of the entire program team, were handling such a large-scale talent show for the first time. The difference between a 10 million and 100 million production cost show was not just in the amount of money; the nature of the show was totally different as well. Xu Yipeng, Chen Ye, and the rest did not have any experience in this area, so they took many detours and made a lot of mistakes in the course of the production.
Xu Yipeng looked at that reporter and said, "I do not need to talk about Teacher Zhang's experience and results in the field of entertainment shows. His departure is indeed a pity, but that was arranged by the station and the leaders definitely had their considerations before doing so. Since I have agreed to take on this project, I will certainly give my all and do a good job. Moreover, the preparation of a show in its production phase is surely not going to be smooth sailing. Even if there were some problems, that wasn't unexpected and shouldn't be a surprise to anyone. Hur hur, even though my experience is in directing galas, I am no stranger to variety shows either. On top of all that, I have a group of elite staff supporting me, so as to how the show turns out, everyone will find out when it begins its broadcast."
Another reporter asked, "What is the targeted viewership rating you have for Rise to the Dance?"
Xu Yipeng answered, "Haha, of course the higher the better."
A middle-aged female reporter asked, "We heard that Teacher Zhang Ye is also launching a documentary over at Department 14. Can you tell us what your views are on that?"
Xu Yipeng gave her a glance. "Is that so? I didn't pay much attention to that I guess."
The female reporter asked, "You mean you did not know what your competitors are up to?"
Hearing that, Chen Ye interjected, "Our competitors are the other variety shows at the same time slot, and even those variety shows that air at different times. But a documentary does not fall under our area of observation."
When Fan Wenli heard this, she gave a look to Chen Ye but did not say anything.
Many of the reporters understood the meaning of those words!
This was issuing a letter of challenge!
Not only was it a challenge to all the variety shows in the country, the scornful attitude towards Zhang Ye was also very obvious. He basically did not have Zhang Ye and his documentary in his sights!
Suddenly, Xu Yipeng dropped another bombshell. "I would like to make use of this opportunity to announce something. The exclusive title sponsorship for Rise to the Dance has already been sold to Chunhe Mineral Water!"
As for the exact title sponsorship fee, Xu Yipeng did not mention it. But after the press conference ended, there were still some reporters who managed to get hold of the accurate figures for it!
Chunhe Mineral Water had actually paid 100 million RMB for the title sponsorship!
It was the same amount as The Voice's title sponsorship fee!
...
Online.
Many netizens were in an uproar!
"100 million in title sponsorship fees?"
"Dammit, why so much? I thought it would only get 50 million at most!"
"Didn't they already agree on the title sponsorship with another sponsor earlier? Why did it change? So there are really companies willing to spend 100 million on Rise to the Dance for its exclusive title sponsorship?"
"It's exactly the same amount as The Voice's title sponsorship fee!"
"Do you all think that Rise to the Dance can really surpass The Voice?"
"I don't know, but judging from this momentum, Rise to the Dance is going really aggressively for that!"
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